Privacy Policy

Last updated: March 29, 2025

This Privacy Policy describes how Groundly ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from https://thegroundly.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" means any individual using the Services, whether as a customer, visitor, or otherwise.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal obligations, or operational requirements. When we do, we will post the updated policy on this page and update the “Last updated” date above.

How We Collect and Use Your Personal Information

To deliver our Services, we collect personal information from and about you. The specific data we collect and how we use it depends on how you interact with us.

Personal Information You Provide

This may include:

  • Contact details: Name, email, address, phone number

  • Order details: Shipping and billing address, payment confirmation, order history

  • Customer service: Details you provide when contacting us for support

  • Newsletter sign-ups: Email address collected when you subscribe to updates or promotions

We use this data to:

  • Fulfill and manage your orders

  • Provide customer support

  • Send service and promotional communications (where consent is given)

  • Improve and personalize your experience with our Services

Automatically Collected Data (Cookies & Tracking Technologies)

We use cookies and similar tracking technologies (e.g. Facebook Pixel, Google Analytics) to:

  • Understand user behavior and traffic trends

  • Improve our Services and marketing efforts

  • Provide relevant advertising based on your activity

We do not display a cookie banner. By continuing to use our Site, you consent to our use of these technologies. You can manage cookies through your browser settings.

To learn more about how Shopify uses cookies, visit: Shopify Cookie Policy

We also recognize the Global Privacy Control (GPC) signal and will honor it as a valid opt-out of targeted advertising.

Information from Third Parties

We may also receive data from:

  • Shopify – our e-commerce platform, for order processing, payments, and analytics

  • Payment processors – to complete transactions

  • Marketing and advertising partners – to optimize ad performance and reach

How We Disclose Personal Information

We may share your data with:

  • Vendors (e.g. payment processors, hosting providers, email platforms)

  • Marketing partners, where consent is given

  • Regulatory bodies or legal authorities, when required by law

  • Affiliates or successors, in the case of a business transfer

We do not sell or misuse your personal data.

Data Retention

We retain your personal information for up to seven (7) years, or longer if necessary for legal compliance or legitimate business purposes.

Security

We use industry-standard measures to protect your data. However, no system is 100% secure. You are responsible for safeguarding your account credentials and notifying us immediately of any unauthorized use.

Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate data

  • Delete your data (subject to limitations)

  • Withdraw consent at any time for marketing communications

  • Object or restrict processing in certain scenarios

To exercise your rights, please email us at help@thegroundly.com.

International Users

Your data may be processed outside the UK/EEA. We use recognized safeguards such as Standard Contractual Clauses to protect international transfers.

Children’s Privacy

Our Services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe a child has provided data to us, please contact us for deletion.

Contact Us

If you have questions about this Privacy Policy, or would like to exercise your rights, you can reach us at:

📧 help@thegroundly.com
📍 Groundly, Priory Lane, London